For over 30 years, Industry Fund Services (IFS) has been a trusted partner to the Australian superannuation sector, primarily providing back-office B2B solutions to profit-to-member superannuation funds. As IFS sought to establish itself as an independent professional services entity, it became clear that its current brand identity was not aligned with its ambitions or the evolving market demands.
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Chefmaster Packaging, a trusted name in the Australian hospitality industry for over 50 years, faced the challenge of modernising its business in the face of growing competition and evolving industry demands. Best known for its iconic 80-litre printed bin liners, the company sought to reposition itself as a leader in sustainable food packaging while preparing for future growth opportunities.
Read MoreIn today's digital world, a brand's online reputation can be its strongest asset or its greatest liability. Online Reputation Management (ORM) has become a critical part of business strategy, dealing with the monitoring, influencing, and improving of how a brand is perceived online.
Read MoreThe realm of marketing is in a constant state of flux, perpetually shaped by technological advancements, changing consumer preferences, and the ever-evolving data privacy landscape.
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Sustainability has moved from being a buzzword to an urgent global priority. As the effects of climate change become increasingly evident, and as consumers grow more conscious of their environmental impact, brands are being pushed to the forefront of this change. The demand for sustainable practices is no longer a niche preference—it's a widespread expectation. For brands, this shift offers both challenges and opportunities. So, how can your brand rise to the occasion and champion sustainability?
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The 'post-digital' era, a concept gaining momentum in business and marketing circles, represents an evolution beyond traditional digital marketing strategies. This does not imply the end of digital, but rather, a new phase where digital is no longer a separate or unique entity – it’s a given, embedded in our day-to-day experiences. This shift reflects how businesses are weaving digital into every aspect of their operations and consumer touchpoints.
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To produce a new “Singapore Reimagined” sales brochure that showcases the best of Singapore as a world class tourist destination. One that positions The Traveller Destination Management (DMC) as the leading, local Singapore based operator who is looking to tap into a post-covid business and FIT traveller market.
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At face value, the benefits of a strong partnership between HR and Marketing is not obvious. Traditionally entrenched as two separate divisions, the synergy that exists between the two disciplines is overlooked.
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Diversity and inclusion are two essential factors that impact employee engagement in the workplace. With a diverse and inclusive workplace, employees feel valued, respected, and empowered to contribute their best work.
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The Goldfields Brewery is first and only artisan brewery in Southern Cross, Western Australia. Dovetail Brand Engagement were asked to create a unique brand identity to position the new craft brewery as a new leading brand in a highly competitive and saturated market.
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