At Dovetail we focus on the convergence of employee and consumer branding as a way to move your brand up the Brand Engagement Pyramid, so it stands to reason that we see brand as a key pillar in attracting top talent to an organisation.
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It’s never too early to start planning for the year ahead, and this includes developing and boosting your leadership strategies now. Jackie Gordon, Director at Dovetail, emphasises the importance of proactive planning: "Leadership success isn't a product of chance, but of strategic foresight."
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In a contemporary corporate landscape marked by demographic diversity, one of the most intriguing challenges facing companies is learning how to motivate and engage a multi-generational workforce. We see organisations occupied by four generations: Baby Boomers, Generation X, Millennials (or Generation Y) , and the emerging Generation Z. The amalgamation of these groups, each with unique values, motivations, and work styles, underscores a pressing need for a nuanced approach to employee engagement.
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In the interconnected world of business, the correlation between employee well-being and an organisation's employer brand has become increasingly evident. As businesses strive to carve out a distinctive identity, the focus has shifted towards cultivating a brand that doesn't just appeal to the consumers, but also to the very people who power these organisations — the employees.
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An Employee Ambassador Programme can be a powerful tool for fostering a positive company culture, enhancing brand reputation, and driving business success. In this article, we will outline the steps for creating an effective Employee Ambassador Programme, drawing inspiration from companies that have successfully implemented this strategy.
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Diversity and inclusion are two essential factors that impact employee engagement in the workplace. With a diverse and inclusive workplace, employees feel valued, respected, and empowered to contribute their best work.
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Diversity and inclusion are two essential factors that impact employee engagement in the workplace. With a diverse and inclusive workplace, employees feel valued, respected, and empowered to contribute their best work.
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When it comes to employee and customer brand engagement, the workplace environment plays a significant role. A well-designed space that reflects the values of the company can set the tone for employee morale, productivity, and ultimately help create an atmosphere that is both comfortable and congruent to the employee and customer brand experience.
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In our series of articles exploring brand engagement (you can read the first in the series here), we stressed the importance of aligning your employer brand and your customer brand for business success.
Crucial to getting brand engagement strategy right is knowing exactly what your customers’ and employees’ experiences are currently, and identifying any misalignment.
Here we explore the power of conducting a customer survey concurrently with an employee engagement survey - and why the results are more powerful.
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In this article we look specifically at the current employment crisis facing businesses in Australia at the moment, and how your Employee Value Proposition (EVP) and Employee Brand (EB) can give you a crucial competitive edge.
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We’re all familiar with the well-known saying, “If you don’t look after your customers, someone else will,” and leading companies quite correctly do whatever it takes to look after their customers to create the perfect customer experience...
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