At Dovetail we focus on the convergence of employee and consumer branding as a way to move your brand up the Brand Engagement Pyramid, so it stands to reason that we see brand as a key pillar in attracting top talent to an organisation.
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In today's digital world, a brand's online reputation can be its strongest asset or its greatest liability. Online Reputation Management (ORM) has become a critical part of business strategy, dealing with the monitoring, influencing, and improving of how a brand is perceived online.
Read MoreThe realm of marketing is in a constant state of flux, perpetually shaped by technological advancements, changing consumer preferences, and the ever-evolving data privacy landscape.
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It’s never too early to start planning for the year ahead, and this includes developing and boosting your leadership strategies now. Jackie Gordon, Director at Dovetail, emphasises the importance of proactive planning: "Leadership success isn't a product of chance, but of strategic foresight."
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To produce a new “Singapore Reimagined” sales brochure that showcases the best of Singapore as a world class tourist destination. One that positions The Traveller Destination Management (DMC) as the leading, local Singapore based operator who is looking to tap into a post-covid business and FIT traveller market.
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In a contemporary corporate landscape marked by demographic diversity, one of the most intriguing challenges facing companies is learning how to motivate and engage a multi-generational workforce. We see organisations occupied by four generations: Baby Boomers, Generation X, Millennials (or Generation Y) , and the emerging Generation Z. The amalgamation of these groups, each with unique values, motivations, and work styles, underscores a pressing need for a nuanced approach to employee engagement.
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In the interconnected world of business, the correlation between employee well-being and an organisation's employer brand has become increasingly evident. As businesses strive to carve out a distinctive identity, the focus has shifted towards cultivating a brand that doesn't just appeal to the consumers, but also to the very people who power these organisations — the employees.
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The Goldfields Brewery is first and only artisan brewery in Southern Cross, Western Australia. Dovetail Brand Engagement were asked to create a unique brand identity to position the new craft brewery as a new leading brand in a highly competitive and saturated market.
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