In today's digital world, a brand's online reputation can be its strongest asset or its greatest liability. Online Reputation Management (ORM) has become a critical part of business strategy, dealing with the monitoring, influencing, and improving of how a brand is perceived online.
Read MoreThe realm of marketing is in a constant state of flux, perpetually shaped by technological advancements, changing consumer preferences, and the ever-evolving data privacy landscape.
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When it comes to employee and customer brand engagement, the workplace environment plays a significant role. A well-designed space that reflects the values of the company can set the tone for employee morale, productivity, and ultimately help create an atmosphere that is both comfortable and congruent to the employee and customer brand experience.
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In our series of articles exploring brand engagement (you can read the first in the series here), we stressed the importance of aligning your employer brand and your customer brand for business success.
Crucial to getting brand engagement strategy right is knowing exactly what your customers’ and employees’ experiences are currently, and identifying any misalignment.
Here we explore the power of conducting a customer survey concurrently with an employee engagement survey - and why the results are more powerful.
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In this article we look specifically at the current employment crisis facing businesses in Australia at the moment, and how your Employee Value Proposition (EVP) and Employee Brand (EB) can give you a crucial competitive edge.
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