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Dovetail Brand Engagement offers companies a powerful, new approach for aligning brand and employee engagement, which inspires employees, ensures a seamless customer experience and leads to more effective bottom-line results.
We do this by breaking down the traditional silos of Human Resources and Marketing and dovetail a combined partnership to create a single vision, that develops an employer brand in parallel with a customer brand, starting from the inside out.
Our Three Part Process
We work with you to understand your culture, your products and your employees; and the market in which you operate. A Dovetail Brand Engagement solution is a total integrated approach which transforms how a business is perceived both internally and externally.
#1. AUDIT
Meet with clients
Gain insights into current HR & Marketing processes, culture, strategy and goals
Recommend relevant HR & Brand Engagement programs aligned to your vision and values
Identify priorities, including:
Urgent needs and timelines
Benefits and ROI
Development of strategy
#2. PREPARE
Develop unique employee and customer attraction strategies, aligned to your brand and target audience
Differentiate you from your competitors while enhancing your reputation as an employer
Develop and enhance your employer brand & employee value proposition (EVP)
Bring your brand to life internally and ensure an aligned employee experience (EX) and customer experience (CX)
#3. EVOLVE
Increase and maintain employee and customer engagement and retention
Maintain the company culture and brand narrative across all aspects of your business
Ensure employees believe in and deliver your brand promise to your customers
Evaluate, analyse and review performance metrics to ensure both EX and CX goals are met.
Our HR & Marketing Services
We align the business objectives of HR & Marketing and develop, maintain and connect your culture and brand across every point of contact with your employees and customers.
Recent HR & Marketing projects
HR & Marketing Gallery
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