What's in the Brand & HR audit?
We (Dovetail), are the only dual-purpose brand engagement agency in Australia created specifically to help businesses align their external brand identity and their HR – internal workplace culture.
We apply our expertise in these fields by conducting a Brand & HR Audit to help you gain an understanding as to how your brand is perceived on the outside by your customers and how it is experienced on the inside by your employees.
We use the Audit to identify what's working and what's not working in terms of your brand identity and provide recommendations to help you move your business forward and improve your bottom-line.
How it works
STEP 1: A Discussion
You get the immediate benefit of catching up with our Director-Brand and our Director-HR at the same time for up TWO hour, in-depth confidential discussion on your TWO most important assets: your people and your brand for free.
Some of the things we’ll discuss..
From a Brand perspective:
Business objectives, mission and goals
Brand positioning and competitor review
Who your ideal customers are
What customers you currently attract
What’s makes you unique
What value you bring
Your key messages
How you communicate externally
From a HR perspective:
Your employee value proposition
Who your ideal employees are
Compliance with legislation
Levels of staff turnover
Your recruitment and onboarding strategies
Reviews, reward and recognition
Engagement
How you communicate internally
STEP 2 - Your customised blueprint
Once we’ve completed your free Brand & HR Audit, we’ll put together your customised blueprint and will meet again to discuss our findings and recommendations. We’re aware that every business has different needs and one solution does not fit all.
Our clear, concise and easy to follow roadmap will paint you a very clear picture of the next steps you need to take to increase your competitiveness, create additional value for customers and employees and future-proof your business.
Who is this Audit most suitable for?
This Brand & HR Audit is most suitable for Australian businesses. Ideally with 15+ employees.
(And for anyone who answered YES to any of our questions above!)
