Crafting a brand identity that resonates across consumers, employees, and other stakeholders is the modern challenge. Strategic meetings, where these and other business elements converge, can be highly effective in aligning goals and actions if done properly.
Read More
At Dovetail we focus on the convergence of employee and consumer branding as a way to move your brand up the Brand Engagement Pyramid, so it stands to reason that we see brand as a key pillar in attracting top talent to an organisation.
Read MoreIn today's digital world, a brand's online reputation can be its strongest asset or its greatest liability. Online Reputation Management (ORM) has become a critical part of business strategy, dealing with the monitoring, influencing, and improving of how a brand is perceived online.
Read MoreThe realm of marketing is in a constant state of flux, perpetually shaped by technological advancements, changing consumer preferences, and the ever-evolving data privacy landscape.
Read More
It’s never too early to start planning for the year ahead, and this includes developing and boosting your leadership strategies now. Jackie Gordon, Director at Dovetail, emphasises the importance of proactive planning: "Leadership success isn't a product of chance, but of strategic foresight."
Read More
Sustainability has moved from being a buzzword to an urgent global priority. As the effects of climate change become increasingly evident, and as consumers grow more conscious of their environmental impact, brands are being pushed to the forefront of this change. The demand for sustainable practices is no longer a niche preference—it's a widespread expectation. For brands, this shift offers both challenges and opportunities. So, how can your brand rise to the occasion and champion sustainability?
Read More
The 'post-digital' era, a concept gaining momentum in business and marketing circles, represents an evolution beyond traditional digital marketing strategies. This does not imply the end of digital, but rather, a new phase where digital is no longer a separate or unique entity – it’s a given, embedded in our day-to-day experiences. This shift reflects how businesses are weaving digital into every aspect of their operations and consumer touchpoints.
Read More
In a contemporary corporate landscape marked by demographic diversity, one of the most intriguing challenges facing companies is learning how to motivate and engage a multi-generational workforce. We see organisations occupied by four generations: Baby Boomers, Generation X, Millennials (or Generation Y) , and the emerging Generation Z. The amalgamation of these groups, each with unique values, motivations, and work styles, underscores a pressing need for a nuanced approach to employee engagement.
Read More
At face value, the benefits of a strong partnership between HR and Marketing is not obvious. Traditionally entrenched as two separate divisions, the synergy that exists between the two disciplines is overlooked.
Read More
In the interconnected world of business, the correlation between employee well-being and an organisation's employer brand has become increasingly evident. As businesses strive to carve out a distinctive identity, the focus has shifted towards cultivating a brand that doesn't just appeal to the consumers, but also to the very people who power these organisations — the employees.
Read More
An Employee Ambassador Programme can be a powerful tool for fostering a positive company culture, enhancing brand reputation, and driving business success. In this article, we will outline the steps for creating an effective Employee Ambassador Programme, drawing inspiration from companies that have successfully implemented this strategy.
Read More
