Posts in Casestudy
Industry Funds Services - Your Super Partner

For over 30 years, Industry Fund Services (IFS) has been a trusted partner to the Australian superannuation sector, primarily providing back-office B2B solutions to profit-to-member superannuation funds. As IFS sought to establish itself as an independent professional services entity, it became clear that its current brand identity was not aligned with its ambitions or the evolving market demands.

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Chefmaster - The Simple Choice

Chefmaster Packaging, a trusted name in the Australian hospitality industry for over 50 years, faced the challenge of modernising its business in the face of growing competition and evolving industry demands. Best known for its iconic 80-litre printed bin liners, the company sought to reposition itself as a leader in sustainable food packaging while preparing for future growth opportunities.

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Airline Metrics turning complexity into profit

To position Airline Metrics as the essential one stop solution for managing and understanding complex airline data easily, to a global audience of airlines, travel agency groups, corporate travel companies and airline consolidators.

In a highly complex industry where hitting sales targets and growing yields is critical to growth, the messaging would need to be clear and convey that analysing airline data is not as complex as it seems and leads to increased margins, if you have the right tools.

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