Dovetail Brand Engagement offers companies a powerful, new approach for aligning brand and employee engagement, which inspires employees, ensures a seamless customer experience and leads to more effective bottom-line results.
We do this by breaking down the traditional silos of Human Resources and Marketing and dovetail a combined partnership to create a single vision, that develops an employer brand in parallel with a customer brand, starting from the inside out.
Our Three Part HR Strategy
We work with you to develop your ongoing HR Strategy and through this process we gain a comprehensive understanding of your business, your employees, your culture and the market in which you operate. A Dovetail Brand Engagement solution is more than a HR policy or procedure - it is a total integrated approach.
#1. HR AUDIT
Meet with clients
Gain insights into current HR processes, compliance and risks, existing culture, strategy and employees
Recommend relevant HR & Brand Engagement programs aligned to budget
Identify priorities, including:
Urgent needs and timelines
Benefits and ROI
Development of HR strategy
#2. EMPLOYEE ATTRACTION
Develop unique employee attraction strategies, aligned to your brand and target audience
Differentiate you from your competitors while enhancing your reputation as an employer
Develop and enhance your employer brand & employee value proposition (EVP)
#3. EMPLOYEE RETENTION
Increase and maintain employee engagement and retention
Maintain the company culture and brand language across all aspects of communication and every contact point with employees as the business grows and evolves
Reduce costs associated with high staff turnover
