Future Focus Brisbane
Client: Australia Travel Agents Co-operative
Project: Conference & Events
Sector: Travel
The Objective
To arrange a 3-day Conference in Brisbane that positions ATAC as one of the pre-eminent travel groups in Australia and to help establish Brisbane as competitive alternative destination to Sydney and Melbourne for conferences and events.
To create a business engagement platform for experienced ATAC Members and leading industry professionals to connect, network and develop hands-on skills to implement within their businesses; and to transform relationships to generate better business.
To create a memorable gala dinner event that recognises and rewards the achievements of ATAC Members and to set a benchmark of excellence amongst the travel industry.
Dovetail Brand Engagement was contracted to manage the Conference from initial planning stages, site inspection, venue selection and budgeting through to the conception of theme and conference language; communication and marketing to ATAC members and sponsors, as well as all aspects of event management throughout the Conference.
The Solution
Building upon the forward thinking the “Future Focus” theme established in 2017, Dovetail curated a unique bespoke event at the W Brisbane. This world class venue boasts breath taking views over Brisbane, a central location, pizazz and elaborate artwork and design. The venue truly represented the colourful and flamboyant personalities and style of the ATAC members and the travel industry.
This “awe inspiring” venue provided the perfect backdrop for the event program inspired by members themselves. Curated according to their responses from surveys conducted earlier in the year, included were: world-class, engaging closed Preferred Partner presentations, panel sessions led by industry experts and highly successful ATAC members. The program delivered was packed with insights, hands-on learning and fun, that will continue to resonate with attendees for years to come.
The Outcome
Record numbers of ATAC Members and Preferred Partners enjoyed a welcome to the city with a river cruise to take in iconic views of the Brisbane, followed by an offsite Moonlight Dinner at Riverlife Sunset marquee. Here acrobatic performers created an additional impact with their back-breaking performances; impromptu singing performances from Cruise partners surprised the guests and comedy acts made the night one to remember.
Every minute of the weekend was packed with action, ranging from new technology releases, insights, knowledge, a supplier exhibition, panel sessions with engaging Q&A sessions facilitated by Master of Ceremonies, Michael Pope and ongoing networking.
The high energy Viva Bris Vegas Gala Dinner in the dazzling ballroom at the W Brisbane closed the weekend out with The Top Achiever Awards and delegates dancing the night away to sounds of Elvis and a seven-piece band.
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