Past Work


Before Dovetail was formed, the founding partners were involved with the following client projects as senior consultants through Design Strategy or HR Plus.


Design & Marketing

Conference & Events


Past & Present Clients who have benefited from our Design Services*

Small to Medium Enterprises

International Brands

  • Airline Metrics

  • Australian Institute of Company Directors (AICD)*

  • Best Buddies (Australia)*

  • Cathay Pacific Airways*

  • China Southern Airlines*

  • Clean Mining

  • Clean Earth Technologies

  • Consolidated Travel Group*

  • Dimensional Fund Advisors (DFA)*

  • Marie Claire*

  • Opal Producers Australia Limited*

  • Express Travel Group*

  • Independent Travel Group*

  • Select Travel Group*

  • Skiddoo*

  • Skyteam*

  • The CEO Institute*

  • The Institute of Internal Auditors (IIA)*

  • Virgin Australia


Past & Present Clients Who Have Benefited From our HR Services^

  • Liberty Oil^

  • LifeWorks^

  • Linus Risk Management Services^

  • Lonely Planet^

  • Lort Smith Animal Hospital^

  • Lot Feeders’ Association^

  • Medibank^

  • Melbourne Cricket Club^

  • Momentum Energy^

  • National Farmers’ Federation^

  • Oracle Inc^

  • Planet Ark^

  • Plascorp

  • Principal Edge

  • Rangers’ Valley Feedlot^

  • Signature Floorcoverings^

  • Southern Metropolitan Cemeteries Trust^

  • Spalding^

  • State Gymnastics Organisations^

  • St Johns Ambulance^

  • The Good Foundation^

  • The Lost Dogs’ Home^

  • The World @ Braeside Travel

  • Umow Lai^

  • Victorian Farmers’ Federation^

  • AE Smith^

  • AGL^

  • Animal Aid Trust (Coldstream)^

  • Arts Project Australia^

  • ASIC^

  • Aspen Parks^

  • Australian Bureau of Statistics^

  • Australian Federal Police^

  • Australian Human Resources Institute (AHRI)^

  • Australian Tapestry Workshop^

  • Bendigo Coachlines^

  • Calvin Klein Jeans^

  • Camp Quality^

  • Challenge^ – Supporting Kids with Cancer

  • CruiseXP

  • Dennis Family Corporation^

  • Diabetes Australia^

  • Environmental Health Australia^

  • Express Travel Group^

  • Gymnastics Australia^

  • Havenhall

  • Health Insurance Commission^

  • HolidayXP

  • Holiday World

  • Intertrips

  • K5 Transport^


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A brand’s success in the market place is heavily linked to the driving force behind it. Only when a design agency and client work cohesively together, will the company’s brand and marketing expectations be fulfilled. We call this the creative partnership.

Design Strategy have creative partnerships with a number of clients, some of which span over fifteen years. They have seen companies come of age through considered, consistent and well targeted marketing campaigns.


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Established over 15 years ago, HRplus is a leading HR consulting company offering the full range of strategic and operational HR and Employee Relations advisory and support services to Australian organisations.


*Brand projects created in conjunction with Design Strategy!  ^Managed by HRplus