Why overseas conferencing is easier than you think
Hosting conferences overseas has traditionally been viewed as a venture reserved for large corporations with hefty budgets. However, the reality is shifting, and Australian companies, even those of a medium or small scale, are finding that taking their conferences abroad is not only feasible but also strategically advantageous.
Cost-effective overseas alternatives
Contrary to the misconception that overseas conferences drain budgets, several destinations offer cost-effective alternatives for Australians. Take Kuala Lumpur, for instance. The Malaysian capital is not only a vibrant and culturally rich city but also significantly more budget-friendly compared to hosting an event in a major Australian city. With a plethora of conference facilities and accommodations at competitive prices, Kuala Lumpur opens up possibilities for businesses with tighter financial constraints.
Government incentives and support
Australian businesses often underestimate the support available from both local and foreign governments to facilitate overseas conferences. Singapore, a global business hub, is known for its robust support system. The Singapore Tourism Board and various industry associations offer grants and incentives to attract conferences.
“These initiatives are designed to ease the financial burden on organisers, making it an attractive option for Aussie businesses looking to host in a vibrant and memorable location”
Strategic alliances for seamless planning
Similarly, collaborations and strategic alliances are becoming instrumental in simplifying the logistics of overseas conferences. Consider the partnership between Australian and Thai event planning agencies, facilitated by organisations such as the Thai Australian Chamber. Through such collaborations, businesses gain access to local expertise and on-the-ground support, ensuring a smooth planning process. This approach not only minimises the logistical challenges but also taps into the local know-how for an enhanced overall experience.
Diverse venues catering to varied budgets
While Sydney, Melbourne or the Gold Coast may be obvious conference hubs for your teams, numerous overseas destinations offer world-class conference venues at a fraction of the cost. Bali, for instance, boasts cutting-edge facilities without the hefty price tag, close proximity to Australia and many options for team building activities and cultural immersion. Exploring such destinations allows Aussie businesses to allocate their budget more strategically, ensuring a memorable event without breaking the bank.
Aussie businesses often overlook the networking benefits tied to hosting conferences in culturally rich destinations. Destinations which offer unique cultural experiences can foster meaningful connections among participants. By strategically choosing a destination with inherent appeal, companies can enhance the networking aspect of their conferences, making them more impactful and memorable for attendees.
Airfares can be more affordable than you think
Concerns about the cost of airfares often deter businesses from considering overseas conferences. However, airlines frequently offer promotions or discounted group rates, particularly during off-peak travel seasons. Additionally, establishing partnerships with airlines or using travel agencies that specialise in business travel can unlock exclusive deals. For example, the proximity of Australian cities to Asia often results in competitive airfares, especially when bookings are made well in advance. By capitalising on these opportunities and leveraging partnerships, businesses can significantly reduce the financial strain associated with air travel, making overseas conferences more accessible and cost-effective.
The rise of boutique conference packages
Understanding the constraints faced by smaller businesses, many overseas destinations are now offering boutique conference packages. These packages are tailored to cater specifically to the needs of medium and small enterprises, providing cost-effective solutions. “Destinations like Bangkok and Ho Chi Minh City have become hotspots for smaller conferences,” says Jackie. “They’re good for providing comprehensive packages that include everything from venues to accommodation, and are perfect for executive team meetings and smaller company conferences”.
How going to a new environment benefits delegates
While more conservative managers will say it’s overkill, taking conferences overseas offers delegates a unique and enriching experience beyond the professional content of the event. Exposure to a new environment sparks creativity and innovation, providing attendees with fresh perspectives that can be invaluable in their professional lives. Whether it's the cultural immersion, networking opportunities in an international setting, or the chance to break away from routine, delegates often return with renewed enthusiasm and a broader worldview. The change in environment fosters an atmosphere conducive to out-of-the-box thinking and collaborative problem-solving, making overseas conferences a rewarding experience for both personal and professional development.
Don't be scared by the logistics
Organising an overseas conference may seem daunting at first, but with strategic planning and local collaborations, the logistics can be streamlined for a hassle-free experience. Professional event planning agencies, especially those with knowledge of both the Australian and overseas markets, can navigate the complexities, ensuring that everything from accommodation to transportation aligns seamlessly.
“As experienced event planners we have the benefit of established networks that make the intricate logistics of international conferences surprisingly manageable,. allowing clients to focus on the content and engagement aspects of their events,” concludes Jackie.
“As experienced event planners we have the benefit of established networks that make the intricate logistics of international conferences surprisingly manageable,. allowing clients to focus on the content and engagement aspects of their events”
Hosting conferences overseas is no longer the exclusive realm of large corporations.
With strategic planning, collaboration, and leveraging the diverse offerings of international destinations, even medium and small Australian businesses can unlock the potential of overseas conferences.
Dovetail Brand Engagement specialises in creating unique, customised conferences and events aligned to a company’s brand, goals and budget. We’ve organised conferences, incentive groups and events in Australia, New Zealand, Hawaii and South East Asia including, Singapore, Malaysia, Vietnam, Bali and the Phillipines. Find out more >