Client: Customer Service Institute of Australia
Project: Australian Service Excellence Awards — Virtual Event
Sector: Customer Service

The Objective

The Australian Service Excellence Awards (ASEAs) are Australia’s pre-eminent awards celebrating best practice, performance and innovation in Customer Service. Attracting hundreds of nominations each year, the program culminates with a star-studded night revelling in the energy of an audience of passionate attendees that you would expect at a prestigious red carpet event. As with many other events in 2020, our challenge was to help capture the magic of past live events and translate that magic into a virtual event.

The Solution

In collaboration with past ASEA Master of Ceremonies and TV Host Michael Pope, Dovetail created a dynamic, neon-infused, sparkling and glamorous brand theming that transcended throughout the virtual “TV Production style” event.

With no beautifully lit stage, illuminated table settings, ambience music and the bustle generated by hundreds of people in a ballroom the challenge was to make all the magic work in the 16:9 Zoom format.

Building on the live magic of past events, Dovetail brought all the elements together with a high end opening sequence that blended multiple videos from previous award nights with the 2020 big screen theming. The moving, neon-edged layers created a seamless framework to manage the complex Zoom based “award process”.

To add another layer of professionalism to the event, we empowered the CSIA Marketing team with a graphic kit of video and still assets. Included were four Zoom backgrounds (Finalist, Hero/Champion and Winner) that could be changed by nominees as winners were announced. This created a sea of colour and movement as the excitement grew throughout the night. Slick custom built video transitions kept the tempo high, as did the polished look of all sponsor videos and VIP content.

The Outcome

The team at Dovetail worked collaboratively with us to ensure that our online gala event delivered an outstanding level of visual impact for our audience. They worked to fully understand our business, our values, and our goals in relation to engaging with our own customer base and this approach was instrumental to them being able to help us deliver an event that has received an overwhelming amount of positive feedback. Polished video content, carefully selected still images and the creation of customised virtual backdrops for online participants were just some of the ways Dovetail were able to bring an interactive and celebratory energy to our event. They are an agile team who clearly love what they do.

— Danielle Larkins, GM, CSIA

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