Networking events are a great way to meet like-minded people, make industry connections and learn something new. However, while simple in theory, hosting a great networking event is often a challenge in practice. Here we share some easy steps you can take to create the ideal networking event.

1. Be Clear on its Purpose

The most effective networking events are those that have a firm grasp on why there are there and whom they are there for. Be clear on the group of people your event is targeted towards and what you can offer them. Whether your aim is to help connect university students with potential employers or to introduce B2B suppliers to possible clients, understanding your events’ purpose and value offer will not only help you market it more efficiently, but will also ensure there is a common thread that ties attendees together.

2. Spread the Word

The quality and quantity of attendees at a networking event can make or break the experience. Therefore, advertising and raising awareness is crucial to the success of your event. Ensure that you employ multiple marketing methods specifically targeted towards the group of individuals you would like there. Platforms such as Facebook and LinkedIn are a must, but remember to use additional professional forums, industry newsletters and websites to promote your event. Don’t be afraid to send personal invites to industry leaders and key figures.

3. Keep the venue interesting

It can be tempting to ignore the importance of a venue when it comes to networking events. However, the type of venue you choose has an enormous influence on both attendee turnout and experience. As networking events are usually inexpensive and non-compulsory, selecting an exciting venue such as a hotel patio or a room in an upscale restaurant serves as a major draw card for potential attendees. Moreover, selecting a venue that is easily accessible, central and has parking close by removes potential frustrations that can arise for attendees before the event begins.

4. Do things differently

As there can often be many new faces and awkward silences at networking events, they can sometimes get off to a slow start. To make your event a success from the start add some extra features to have attendees engaged and chatting from the get-go. Invite guest speakers or entertainers to kick off the event - this is a great way to set the tone and provide guests with an easy talking point. Another trick to get people chatting is to have connectors – individuals placed at the event to start group conversations and introduce attendees with mutual interests and experience. Having small icebreaker activities such as “speed-networking” or “two truths and a lie” will also provide for a more relaxed and engaging environment.

5. Keep in touch

Do not let the momentum created by the event end as soon as attendees walk out the door. Provide a further opportunity for attendees to connect and build relationships by creating an online community on platforms such as Facebook and LinkedIn. Not only will this maximize the event’s impact, but it will also provide you, as the host, with the opportunity to source valuable feedback and attract attendees for future networking events.

Dovetail Brand Engagement specialises in creating unique, customised conferences and events aligned to a company’s brand, goals and budget. We’ve organised conferences, incentive groups and events in Australia, New Zealand, Hawaii and South East Asia including, Singapore, Malaysia, Bali, Phillipines and China. Find out more >